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Every badge shows the evidence, not just the promise.

JUICE Badge translates a brand’s sustainability actions into a clear, consumer-friendly indicator aligned with recognised global standards. Each badge is backed by evidence, providing substance beyond vague claims.

JUICE groups sustainability actions into three impact pillars: Climate, People, and Nature & Animal

CLIMATE

13 Badges

Climate badges highlight actions that reduce environmental impact — from carbon emissions, energy, water, and waste to sustainable materials, packaging, buildings, and procurement.

PEOPLE

16 Badges

People badges highlight how brands take care of workers, communities, customers, health, safety, inclusion, accessibility, and cultural diversity.

ANIMAL

3 Badges

Animal badges highlight actions that protect ecosystems, wildlife, biodiversity, water, and animal welfare.

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