What is the JUICE Animal Badge?
The Animal badge is a JUICE product badge awarded to products that do no harm to animals — meaning no animal testing, no animal leather or skin, and cruelty-free production.
At a glance
- Badge Type
- Product Badge
- Pillar
- ANIMAL
- Brand Type
- Consumer goods
- UN SDG
- SDG 15
Requirement for this badge
Have at least one of the following:
- No animal testing
- No animal leather or skin used
- Cruelty-free
Impact
- Prevents harm to terrestrial animals by eliminating animal testing and animal-based materials
- Supports biodiversity protection and animal welfare
- Encourages more sustainable, cruelty-free production systems that reduce pressure on ecosystems
UN SDG
- SDG 15 — Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
Last updated on 10 September, 2026