Diversity of People Badge

What is the JUICE Diversity of People Badge?

The Diversity of People Badge is a JUICE product badge awarded to products that empower underrepresented groups by being designed for them, or made by them - through their labor or intellectual work.

At a glance

Badge Type: Product Badge
Pillar: PEOPLE
Brand Type: Consumer goods
UN SDG: SDG 5, SDG 8, SDG 10

Requirement for this badge

Have at least one of the following:

Design for them — accessible design for disabled users, gender-equal design for LGBTQ+ and women, and consideration for children, elderly, underprivileged, and diverse body sizes
Made by them — labor or intellectual work from disabled, LGBTQ+, women, elderly, or underprivileged people

Impact

Promotes inclusion of people from diverse backgrounds
Supports equal access and representation
Empowers marginalized or underrepresented groups
Encourages culturally respectful and ethical design
Strengthens social equity and community well-being
Fosters innovation through diverse perspectives

UN SDG

SDG 5 — Achieve gender equality and empower all women and girls
SDG 8 — Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
SDG 10 — Reduce inequality within and among countries

Last updated on 10 September, 2026