Website Terms of Use

01What Is JUICE — and Is Not

JUICE is a sustainable lifestyle label and information platform. We curate products, places, and services, and we publish JUICE Badges that indicate specific sustainability actions taken by curated brands, assessed using the JUICE methodology published at juiceful.life/methodology.

For the avoidance of doubt, JUICE is not:

• a certification body, accreditation body, standards body, or conformity assessment body;
• an e-commerce platform, marketplace, retailer, distributor, or agent for any brand;
• an auditor, inspector, or laboratory. We do not carry out site audits, product testing, or laboratory analysis;
• a provider of professional, legal, regulatory, medical, dietary, or investment advice.

JUICE does not sell any products or services shown on the Site, does not process transactions between consumers and brands, and is not a party to any contract you enter into with a brand.

JUICE charges brands a fee for assessment and badge licensing, as set out in the Brand Partner Terms. Fees are payable for the assessment work performed and do not influence the outcome. A brand that pays a fee is not guaranteed a badge, and a badge is not for sale. We state this plainly because a paid assessment model is only credible if the separation is explicit.

02JUICE Badges

A JUICE Badge indicates that a brand has submitted supporting evidence for a specific sustainability action, that JUICE has reviewed that evidence against the relevant badge criteria, and that a badge scope has been confirmed. Badges may apply at organisation level (brand-wide actions) or at product, menu, or service level (a specific item, SKU, dish, packaging choice, or collection).

A badge does not mean that a brand is fully sustainable, free from environmental or social impact, compliant with any law, or superior to any other brand. A badge is not a certification, guarantee, warranty, endorsement, or recommendation to purchase.

Assessments are based in significant part on information, documents, and declarations supplied by brands. We review evidence for relevance, currency, specificity, and alignment with the badge criteria, and brands must substantiate their claims before a badge is granted. We do not independently verify every statement, we do not audit or test, and we do not warrant that brand-supplied information is complete, accurate, or up to date at all times.

Badge validity and change over time

• Unless the badge scope states otherwise, a badge is valid for 12 months from its date of grant. Renewal requires updated evidence and, where the methodology has changed, re-assessment against the current criteria.
• Badges may also be reviewed at any time where there are significant changes to a brand's products, operations, materials, suppliers, certifications, or sustainability practices. Badges may be amended, suspended, or withdrawn, and information published on the Site may become out of date between reviews.
• Where a badge relies on third-party certification or verification, the badge lapses if that certification lapses, is suspended, or is withdrawn, unless replacement evidence is accepted.

03Assessment Report

JUICE produces an Assessment Report for each assessment. Reports carry a unique reference number and can be verified at juiceful.life/verify to confirm their authenticity, current status, and badges covered.

If you believe a badge or finding published on the Site or in a report is inaccurate, out of date, or no longer reflects a brand's practices, you can raise it with us at [email protected]

04Changes to the Site

We may modify, update, or discontinue any part of the Site at any time. We will endeavor to provide reasonable notice of significant changes where practicable.

Authority and Accuracy

If you enquire on behalf of a brand or organization, you represent and warrant that you are authorised to do so and to provide the information, documents, and declarations you submit on its behalf, and that the information, documents, and declarations you supply are accurate, current, complete, and not misleading. You agree to tell us without undue delay if anything you have supplied ceases to be accurate.

Age and Personal Data

You must be at least 20 years of age to submit an enquiry through the Site or to correspond with us.

Personal data submitted through the Site or by email is handled as described in the JUICE Privacy Policy.

Our Intellectual Property

The Site and its contents — including the JUICE name and logo, the "SQUEEZED BY JUICE" lockup, the JUICE Badge names and artwork, the JUICE assessment methodology and criteria, report formats, text, copy, layout, graphics, photographs, illustrations, and design — are owned by or licensed to JUICE and are protected by copyright, trade mark, and other intellectual property laws.

Brand names, logos, product images, and trade marks displayed on the Site remain the property of their respective owners and are used with permission or as permitted by law. Their appearance on the Site does not imply any endorsement of JUICE by those owners beyond the participation described.

Nothing in these Terms transfers any intellectual property rights to you. Any use of a JUICE Badge by a brand is subject to the licence granted under the Brand Partner Terms.

Feedback

If you send us feedback, suggestions, or ideas about the Site, the badges, or the JUICE methodology, you grant us a non-exclusive, perpetual, irrevocable, worldwide, royalty-free licence to use them for any purpose, without obligation to compensate or credit you. This does not affect confidential information a brand supplies under the Brand Partner Terms.

Third-Party Links

The Site links to third-party websites and social media, including brand websites, reservation and booking pages, standards organisations, and our Instagram account. These links are provided for information and convenience only. We are not responsible for the content, accuracy, or practices of any third-party sites and do not endorse them.

Limitation of Responsibility

We do not control third-party sites and are not responsible for their content, products, services, accuracy, availability, or privacy practices. Accessing a third-party site is at your own risk and subject to that site's own terms and privacy policy. Any transaction or arrangement you enter into with a third party through or following a link from the Site is solely between you and that third party.

Termination by Us

We may suspend or terminate your access to the Site immediately, without prior notice or liability, if:

• You breach any provision of these Terms;
• We are required to do so by law;
• We discontinue the Site or any part thereof.

Effect of Termination

Upon termination:

• Your right to access and use the Site will cease immediately;
• Provisions of these Terms that by their nature should survive termination will remain in effect, including intellectual property, disclaimers, limitations of liability, indemnification and governing law.

Governing Law

These Terms are governed by and construed in accordance with the laws of the Kingdom of Thailand, without regard to its conflict of law principles.

Dispute Resolution

Any dispute, controversy, or claim arising out of or relating to these Terms or the Service shall be resolved as follows:

• Informal Resolution: We encourage you to contact us first to seek an informal resolution of any dispute.
• Mediation: If informal resolution is unsuccessful, either party may submit the dispute to mediation in Bangkok, Thailand.
• Jurisdiction: If mediation is unsuccessful or inapplicable, any legal proceedings shall be brought exclusively in the courts of Bangkok, Thailand, and you consent to the personal jurisdiction of such courts.

Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and LO-CARB CO., LTD. regarding the Site and supersede all prior agreements and understandings relating to your use of the Site.

Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without restriction.

Force Majeure

We shall not be liable for any failure or delay in performing our obligations due to circumstances beyond our reasonable control, including natural disasters, acts of government, or infrastructure failures.