A Sustainable Lifestyle Label
We curate products, places, and services where good taste meets good quality, enhanced by sustainability — from brands that care about what they make and prove it through what they do.
WHERE LIFESTYLE MEETS SUBSTANCE
Good Taste. Better Choices.
A Life Well-Chosen
What we wear. What we eat.Where we go. What we stand for.
Our mission is to help maintain a healthy balance between sustainability and consumer lifestyle— Sustainable Consumerism.
JUICE believes that making sustainable choices more desirable and accessible inspires more people to take part—turning shared sustainability goals into reality.
STYLE IS WHAT YOU SEE. SUBSTANCE IS WHAT YOU CHOOSE.
Substance that Matters
JUICE translates sustainability actions by grouping into three key topics: Climate, People & Animal.
Climate
People
Animal
Better Choices, Made Easier
Meet JUICE Badges—a simple visual guide to brand & product actions.
See JUICE Badges
How we assess badges
Evidence-backed and globally-informed
JUICE assesses brands based on what they do, not just what they claim, using a methodology informed by recognised global sustainability frameworks, including the GRI Standards, the United Nations Sustainable Development Goals, the Ten Principles of the UN Global Compact, and selected sustainability topics addressed in the European Sustainability Reporting Standards.
See how JUICE assesses badges
If you’re a curated brand,Ready to bring more substance?
Get in touch with usFAQ
JUICE is a Sustainable Lifestyle Label. We curate products, places, and services where good taste meets good quality, enhanced by sustainability from brands that care about what they make and prove it through action.
JUICE is not a certified body, not an e-commerce platform, and not a marketplace.
JUICE does not recognize badges on claims alone. Every claim is reviewed by sustainability professionals against JUICE-developed criteria, and brands must submit supporting evidence that is relevant, current and specific to the badge. JUICE reviews that evidence — we do not independently audit or certify it, and we show the strength of evidence behind every badge so you can judge it for yourself.